Overview
Client context: A Hyderabad-based FinTech serving small merchants with a mobile-first lending product faced steep onboarding friction, inconsistent flows across onboarding, application, and repayment, and rising rework costs. Leadership needed faster execution, clearer design guidelines, and a tangible ROI from UI improvements. Our India-based delivery team partnered with the client to map the critical customer journeys, establish a modular design system, and deliver interactive prototypes for mobile and web. Over two design sprints, we produced wireframes, high-fidelity screens, and a scalable component library aligned to brand, compliance, and analytics needs. The prototypes enabled parallel development, with detailed interaction specs and a lightweight design system that reduced rework and QA cycles. We conducted remote usability checks with merchant users and connected prototype flows to live API endpoints so engineers could validate end-to-end scenarios without waiting for new builds. Results: In 12 weeks, onboarding completion rose from 52% to 72%, activation of new merchants increased, and time-to-market for product tweaks dropped from 8–10 weeks to 4–6 weeks. Design-related rework costs declined about 25%, helping the product team reallocate effort to revenue-generating features. The client gained clear visibility into ROI with faster delivery, improved conversion, and fewer support escalations due to simpler, consistent UX. Stakeholders praised the ease of adoption: product and operations could reuse the component library, and the offshore delivery model kept costs predictable while maintaining reliability.
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Results & Conclusion
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