Case study · Retail & Fashion (Regional Brand)
Indian SME Website Overhaul Drives Conversions
Mobile-first overhaul delivered in weeks boosted conversions by 32% and reduced CAC by 20%, delivering measurable ROI.
Overview
The challenge at a glance
Suntech Retail, a founder-led Pune-based regional fashion brand, faced a fragmented customer journey: an aging site, inconsistent branding across channels, and a manual product update process that slowed campaigns. With a tight budget and a need for speed, they engaged our India-based delivery team. We replaced the legacy CMS with a scalable, API-driven platform built on a hybrid stack (MERN front end, Django APIs, Laravel CMS, Spring Boot microservices) to ensure speed, reliability, and future growth. A modular design system created a consistent brand experience, while a robust checkout and payment integration reduced friction at purchase. We also implemented staged releases, analytics tagging, and a lightweight SEO foundation to accelerate discovery. The project benefited from nearshore coordination and strict cost discipline, delivering rapid feedback cycles to the client’s team.
Published 10 Feb 2026
Services provided
Use cases
Tech stack
Category
Business
The journey
From problem to a working solution
Results
Measurable business impact
Within 90 days, Suntech Retail gained a credible online storefront, faster go-to-market, and measurable ROI: page load times dropped below 2.5 seconds, online orders rose ~25%, mobile conversions increased ~32%, and CAC decreased ~20%. The client’s teams adopted the new CMS quickly, thanks to an intuitive admin interface and clear workflows, enabling campaigns to be published in days instead of weeks and supporting scalable growth across markets.
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