Overview
Facing a mobile-first audience and a dated, inconsistent online storefront, a Mumbai-based mid-sized consumer brand struggled with a 3.2% cart-to-checkout rate, a 48% bounce on top product pages, and page loads averaging 6 seconds. They needed faster go-to-market, a modern look that builds trust, and a seamless experience across devices to convert visitors into customers. We delivered a comprehensive Website Redesign and UX Refresh, starting with a rapid UX audit, then a scalable design system, and a front-end rebuild using React components integrated to the existing backend via stable APIs. The project migrated content to a lightweight CMS, optimized images, and reduced page weight by 40%, delivering a refreshed visual identity and an intuitive navigation experience. A modular content-block approach empowered the marketing team to launch campaigns without developer bottlenecks, while an admin training package ensured quick adoption across regional teams. Delivery was staged in fixed milestones with India-based delivery, enabling predictable costs and faster time-to-value. Within 12 weeks, the brand saw a 28% lift in conversion rate, a 35% drop in bounce on core pages, and a 22% faster average page load time. Revenue grew 18% QoQ, while the site’s trust and usability improvements drove higher form completions and better cross-sell opportunities. The redesign also laid a scalable foundation for future campaigns and regional adaptations, with ongoing analytics watching ROI and helping guide incremental enhancements.
Problems
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Results & Conclusion
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