Overview
A mid-sized regional retailer with widespread stores across western India faced stagnant mobile engagement, fragmented data, and rising maintenance costs from separate iOS and Android builds. Owners needed a fast, reliable mobile channel to boost online orders, loyalty, and in-store conversions while keeping costs predictable. Our India-based delivery team deployed an MVP-first plan, delivering a native-like experience via React Native with a unified API layer. The backend combined Spring Boot microservices for orders and inventory, Django for analytics, Laravel for admin dashboards, and MERN-driven components for a responsive web portal, all integrated with the client’s ERP and payment gateways through a consolidated APIs layer. A structured, sprint-driven cadence ensured rapid delivery without disrupting existing operations, and a clear migration path kept store teams on track during rollout. This approach yielded a scalable, easy-to-adopt app with offline-friendly capabilities and a streamlined onboarding flow for new customers and stores. The solution reduced maintenance spend by consolidating platforms and enabled faster feature delivery through reusable components. In-app tutorials and loyalty features were aligned with local shopping habits, driving user adoption across tier-2 and tier-3 markets. Analytics dashboards provided ROI visibility, attributing revenue to mobile channels and measuring retention by cohort. Within six months, mobile-driven orders rose by 32%, in-app retention climbed 18%, and feature delivery costs dropped by 28%.
Problems
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Results & Conclusion
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