Case study · Retail & eCommerce
The Poetry Shop
An eCommerce and content experience for a literature-focused brand.
Overview
About the project
The Poetry Shop needed a brand-first commerce experience that blended content with conversion. We built a storefront focused on discovery, storytelling, and repeat purchases.
Services delivered
- ✓eCommerce experience design
- ✓Catalog and order management
- ✓Content marketing integration
- ✓Analytics and optimization
Project highlights
- ✓Editorial commerce experience
- ✓Personalization and recommendations
- ✓Operational order workflows
The journey
From challenge to a working solution
Challenges
- ✓Low conversion on legacy storefront
- ✓Limited product discovery tools
- ✓Manual order workflows
Solutions
- ✓Curated product collections and recommendations
- ✓Streamlined checkout and order tracking
- ✓Content-driven product storytelling
Key features
- ✓Editorial product storytelling
- ✓Personalized recommendations
- ✓Order tracking and customer support
- ✓Inventory visibility and alerts
Results
Measured impact
38%uplift in conversion rate
25%increase in repeat purchase rate
03Reduced checkout drop-off
Outcomes
- ✓Higher engagement with content-driven commerce
- ✓Better inventory management
- ✓Improved customer satisfaction
Deliverables
- ✓Storefront UX and content templates
- ✓Checkout flow optimization
- ✓Analytics dashboard
- ✓Release and performance testing
Technology
Built with a modern stack
Next.js storefrontCommerce APIs and payment gatewaySearch and recommendation toolingAnalytics and conversion tracking
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